Google Launches A New Tool To Sell Car Insurance To U.S Web Searchers
Confirms previous reports that Google is plotting a move to help sell auto consumer in the US insurance, the search giant announced this morning that it is beginning a new feature called «Google Compare Car Insurance ', a comparison-shopping site that you It allows to compare the prices of different insurance providers. The ability to compare prices will start popping up, after the consumer does a search on Google for "car insurance" using the Google search engine. Initially, the service is available to residents of California, but Google says other members will soon follow later in the year.
Consumers who enter in this search query, you will see a small gray questionnaire appears, asking the zip code, and other information about their vehicle. If you choose to fill it out, Google will return a comparison premiums Exchange unit, provided by the partners of the insurance advertiser. Alternately, users can also go to www.google.com.com/compare start the same experience and get offers.
Insurance Google's partners include MetLife insurance mercury, as well as local providers, based on a flexible model cost per acquisition (CPA client), the Google notes, adding that the payment is not a factor in ranking or eligibility. Insurance providers also use the service to highlight what makes them unique, like product comparison is a field where they can indicate their differentiating features - such as safe driver discounts, or «A» -ektimimeni customer service, for example.
Today, Google already provides auto and travel insurance quotes, as well as in the United Kingdom mortgage quotes, and operates a credit card comparison site in the US, which fall below the marking "Google comparison." However, recent jobs have hinted Google is looking to bring a similar service compare mortgages in the US and Forrester also said earlier this year that Google will roll out car insurance comparison service expected in Q1, starting from California.
Automatic comparison U.K. site has been live since 2012, but the US entry constantly rearranged. However, in January this year, Google Compare Auto Insurance Services, Inc. was business license in more than half of US States, noted Forrester. The company also found that Google was working on a car in San Francisco based insurance CoverHound startup comparison, and it is probable that they had acquired - a conjecture CoverHound shot immediately after.
Google says the technology comparison-built house, but did confirm it works with "many partners", including CoverHound and compare as part of the merger process quote.
The move to offer insurance comparisons to searchers web can help Google to generate additional revenue from commissions, but many of the large US insurance carriers showed a decline to work with Google on this new effort, we can understand, including names such as progressive, state farm, GEICO and Allstate. (We asked Google if it would list current partners, but the company refused. However, its website a list of logos from different providers, including The General Insurance, 21st Century Insurance, infinity, Kemper specialized, insurance, Stillwater, CSE Insurance TITAN , and others.)
"Many of the major carriers are very resistant to participate in the platform than Google," explains Joshua Dziabiak, co-founder at startup Car insurance comparison zebra. "Based on what you have built in the UK, operators see this as only a price comparison ... and do not want only to be compared to the price," he says.
More information about Google automatic Biz car driving?
It is unclear how much revenue you generate from Google this site auto insurance comparison, as consumers may not be willing to buy from an aggregator like this currently. But auto insurance companies is record $ 175 billion in premiums for private passenger auto insurance annually, and the standard lock Commission is somewhere around 10%. (Some of that can be shared with partners like CoverHound, though.)
But for Google, the comparison system can not be just an additional revenue stream-would be to collect more information about how different insurance companies price the same risk. Google may use this information, if it wants to guarantee for auto insurance the same in the future.
"If you think about what happens to the self-driving cars in the future, Google really need to understand how the insurance risk value companies because the entire model is going to change," notes analyst at Forrester Ellen Carney. «And I can imagine that some locking element to be included along with the car, "he adds.
Consumers who enter in this search query, you will see a small gray questionnaire appears, asking the zip code, and other information about their vehicle. If you choose to fill it out, Google will return a comparison premiums Exchange unit, provided by the partners of the insurance advertiser. Alternately, users can also go to www.google.com.com/compare start the same experience and get offers.
Insurance Google's partners include MetLife insurance mercury, as well as local providers, based on a flexible model cost per acquisition (CPA client), the Google notes, adding that the payment is not a factor in ranking or eligibility. Insurance providers also use the service to highlight what makes them unique, like product comparison is a field where they can indicate their differentiating features - such as safe driver discounts, or «A» -ektimimeni customer service, for example.
Today, Google already provides auto and travel insurance quotes, as well as in the United Kingdom mortgage quotes, and operates a credit card comparison site in the US, which fall below the marking "Google comparison." However, recent jobs have hinted Google is looking to bring a similar service compare mortgages in the US and Forrester also said earlier this year that Google will roll out car insurance comparison service expected in Q1, starting from California.
Automatic comparison U.K. site has been live since 2012, but the US entry constantly rearranged. However, in January this year, Google Compare Auto Insurance Services, Inc. was business license in more than half of US States, noted Forrester. The company also found that Google was working on a car in San Francisco based insurance CoverHound startup comparison, and it is probable that they had acquired - a conjecture CoverHound shot immediately after.
Google says the technology comparison-built house, but did confirm it works with "many partners", including CoverHound and compare as part of the merger process quote.
The move to offer insurance comparisons to searchers web can help Google to generate additional revenue from commissions, but many of the large US insurance carriers showed a decline to work with Google on this new effort, we can understand, including names such as progressive, state farm, GEICO and Allstate. (We asked Google if it would list current partners, but the company refused. However, its website a list of logos from different providers, including The General Insurance, 21st Century Insurance, infinity, Kemper specialized, insurance, Stillwater, CSE Insurance TITAN , and others.)
"Many of the major carriers are very resistant to participate in the platform than Google," explains Joshua Dziabiak, co-founder at startup Car insurance comparison zebra. "Based on what you have built in the UK, operators see this as only a price comparison ... and do not want only to be compared to the price," he says.
More information about Google automatic Biz car driving?
It is unclear how much revenue you generate from Google this site auto insurance comparison, as consumers may not be willing to buy from an aggregator like this currently. But auto insurance companies is record $ 175 billion in premiums for private passenger auto insurance annually, and the standard lock Commission is somewhere around 10%. (Some of that can be shared with partners like CoverHound, though.)
But for Google, the comparison system can not be just an additional revenue stream-would be to collect more information about how different insurance companies price the same risk. Google may use this information, if it wants to guarantee for auto insurance the same in the future.
"If you think about what happens to the self-driving cars in the future, Google really need to understand how the insurance risk value companies because the entire model is going to change," notes analyst at Forrester Ellen Carney. «And I can imagine that some locking element to be included along with the car, "he adds.
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