The Grammys pulled in 25 million viewers
Grammy Awards Monday night was easily the most popular program on television that night, but despite some of the best performances in years and a star-studded list of potential winners of prizes, ratings were a little disappointing. 24.95 million people tuned into CBS CBS + 3.65% see more manifestation of the music industry, which is a drop of 9.4% in viewership from last year's telecast. This number is now making this year's Grammys the least-watched since 2009.
Big names such as Taylor Swift, Lady Gaga and Adele probably helped keep numbers as high as it was, but the audience for many television broadcasts of events has thrown slightly over the years. Grammys are incredibly popular, but unlike the Oscars (which is the most-watched entertainment program of the year), there are many stars, songs, and albums honored that the masses may not be familiar with, and there is much that is not understood about why certain elements are given and why others are not.
Aside from some confusion, many of the operations of acceptance - one of the best parts of the whole performance - is available almost immediately to YouTube by CBS, and the Grammys, so for many, there is not as much of a reason to tune in anymore.
Grammys usually held Sunday, but this year CBS and the Academy moved the recording by Monday, mostly out of necessity. This past Sunday was Valentine's Day, and the second night in a weekend three days. It is unlikely that there were many people sitting at home glued to their TV. Instead, millions were out on dates with their loved ones. That could have hurt the audience for one of the most-watched programs of the year, so the decision is made to change things up and try a new night of the week.
For the first time, the Grammys were available in some flow platforms. CBS aired the digital viewing site of CBS all access, although there were some technical issues that stopped some from seeing the whole show and that surely had some tuning out. Besides all access CBS, the show was streamable from devices like Apple AAPL + 1.62% TV and Roku.
If you want to Grammys characterizations, next year should bring something really, really special. Perhaps a merger or a play a new single debut of star is in order.
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| The Weeknd poses in the press room with the awards for the best performance of R & B of "Win it (fifty shades of gray)" and best urban contemporary album for "Beauty behind the madness" at the 58th Annual Grammy Awards at Staples Center on Monday , February 15, 2016, in Los Angeles. |
Big names such as Taylor Swift, Lady Gaga and Adele probably helped keep numbers as high as it was, but the audience for many television broadcasts of events has thrown slightly over the years. Grammys are incredibly popular, but unlike the Oscars (which is the most-watched entertainment program of the year), there are many stars, songs, and albums honored that the masses may not be familiar with, and there is much that is not understood about why certain elements are given and why others are not.
Aside from some confusion, many of the operations of acceptance - one of the best parts of the whole performance - is available almost immediately to YouTube by CBS, and the Grammys, so for many, there is not as much of a reason to tune in anymore.
Grammys usually held Sunday, but this year CBS and the Academy moved the recording by Monday, mostly out of necessity. This past Sunday was Valentine's Day, and the second night in a weekend three days. It is unlikely that there were many people sitting at home glued to their TV. Instead, millions were out on dates with their loved ones. That could have hurt the audience for one of the most-watched programs of the year, so the decision is made to change things up and try a new night of the week.
For the first time, the Grammys were available in some flow platforms. CBS aired the digital viewing site of CBS all access, although there were some technical issues that stopped some from seeing the whole show and that surely had some tuning out. Besides all access CBS, the show was streamable from devices like Apple AAPL + 1.62% TV and Roku.
If you want to Grammys characterizations, next year should bring something really, really special. Perhaps a merger or a play a new single debut of star is in order.
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